Resource Centre
Practical, original writing for founders picking a name, launching a consumer brand or buying a domain — written to be useful whether or not you ever enquire about this one.
Featured · Branding
Most naming decisions are made in a hurry and regretted for years. Here is a slower, more useful process for picking a name that still works when your business is five times bigger.
Gallant Business Solutions · 9 min read
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E-commerce
In e-commerce, your domain appears on packaging, invoices, ads and every email you send. A brandable name compounds; a descriptive one quietly caps how big the brand can feel.
8 min read
Business Ideas
The baby and family market rewards trust more than novelty. Here are ten business models that suit a warm consumer brand, with what each one actually demands of you.
10 min read
Branding
Acquiring a good domain is the easy part. Turning it into a brand means positioning, identity, and the unglamorous discipline of doing the same thing everywhere.
9 min read
Domains
Buying a domain is a small transaction with long consequences. This checklist covers what to verify before money changes hands — and what to walk away from.
9 min read
Domain enquiry
If you are naming a consumer brand, this warm, memorable .com may be a fit. Enquire for current details.